Search Engine Optimisation is typically known as SEO.
To learn SEO is powerful as it is the process of affecting the visibility of a website or web page in a search engine’s unpaid results – often referred to as ‘natural’, ‘organic’, or ‘earned’ results.
Why is learning SEO important?
There are over a billion websites. Search engines (Google, Bing, Yahoo) must find a way to bring up the most relevant answer for a user. The better the Search Engine is at sorting and providing the best answer, the more likely that a user will return to use the same search engine again and again.
Google is the search engine I typically turn to as the market leader, as they have a staggering 75% market share worldwide. The formula that Google uses to sort out who gets the priority in the search results is called an algorithm. Google doesn’t share the algorithm, as if everyone knew it, there would be no way to rank the results.
Google does however share aspects of the algorithm to help web developers and other interested parties make their sites more easily found. Basically Google rewards those who take initiative and regularly update their sites.
SEO is often seen as something quite technical and only to be done by experts. Whilst there are many layers of SEO from basic to quite advanced, it is absolutely possible for everyone in business to learn the basics. When they do commit to this, quite frankly the results are amazing.
Tonight I was reminded of this when a client contacted me to say she had 11 sales today. Six weeks ago prior to doing a workshop with me her sales were 1 – 2 a month. Before the workshop she had no idea about SEO or any experience as a web developer. To say she is excited is an understatement.
My passion is teaching business owners and key team members (such as Marketing Managers) how to do it themselves. This passion started when I was seeing small businesses who were being taken advantage of by people claiming to be experts. I thought, if only they knew how to use SEO then they wouldn’t be taken advantage of.
You may wonder why on earth as a business owner (with so many other things you need to know as a typical jack of all trades, that is, knowing a bit about everything) you would need to know SEO too.
Glad you asked. Here are 10 Reasons why you should learn Search Engine Optimisation.
1. Learn SEO To get found online
Having a good looking website is only part of the puzzle. After all, what’s the point of looking good, if no one can find you? SEO helps you to get found.
2. Stand out from your competition
There are many ways to stand out from your competition and SEO is one of them. Get your SEO right and you will not just stand out but be ahead of them.
3. Save money
Learning SEO enables you to be accountable for your budget. You can actually make your website work as hard as you do without paying someone else to look after it.
4. Make money
Good SEO will get your more traffic. Understanding how it works and then applying it will mean you won’t just get more traffic, you will get more sales too.
5. Own your online presence
Learning SEO will enable you to understand how and where you appear online. The more you own your presence, this will have a direct impact on the first impressions your potential clients will have.
6. Learn SEO to become more valuable
The better you are at Search Engine Optimisation (SEO) it will increase your value to your business.
As Search Engine Optimisation is a skill that when used effectively it is a business growth tool.
7. Stay ahead of business challenges
The more you understand the principles of SEO and the available Digital Tools, the better equipped you are for you and your business to be more resilient in a face of business challenges.
8. Learn SEO to be efficient
There are so many marketing activities you can be doing. Each marketing activity costs you time or money, or both.
SEO when done well, enables you to be efficient.
When you are ranking well for what you want to be found for it enables you to not need to spread yourself so thinly doing so many marketing activities.
9. Use SEO as a growth tool
SEO naturally increases traffic to your site, an increase in traffic to a well structured, well thought out site will lead to more sales. More sales enable you to grow.
10. Lead the pack
Good SEO enables you to set the bar in your niche industry, and everyone else will be looking to you as the industry leader.