Business are increasingly facing the challenge to keep up with content creation. To be seen in the digital space, regular content is key. With users on Facebook being served a staggering 1,400 posts a day, to achieve cut through and visibility is no easy feat. The good news is, there are tried and tested strategies to achieve traction with your target audience. Effective content should to add value, be clear, consistent, tell a story, and incorporate key SEO principles.