Attending conferences are much like Facebook Advertising, a paid amplification tool. There’s no point to attending unless you are clear on why you are there and who you want to connect with. Otherwise it is a waste of your time.Continue Reading →
It’s getting close to that time again, also known as the silly season, it’s a time for lots of celebrating which means lots of food, drinks and socialising with family, friends and business associates. It can be amazing, but can also be a headache if a few things are not fully considered.
Growing your online presence doesn’t have to mean that you have to jump to spending money.
In fact if you maximise your online presence organically first, before doing paid advertising, you will actually maximise your paid advertising budget. It’s important for these reasons to build your presence organically with who you know first so you don’t waste your marketing budget unnecessarily.
There’s an interesting cycle you can get into. You’re good at what you do so more and more people come to you asking for your services, you keep saying yes, so you get really busy, then you’re really busy, you don’t have time to stop and think, who is my ideal customer.
You can easily lose track of the time and advice you donate. Continue Reading →
Social media management is about achieving your business goals.
I started working with Serena Dot Ryan in June 2017. As the first employee, it took 4 months for the hiring process. It’s fantastic that I’m sitting here, but that’s not what makes me valuable. It’s my ability to network, learn fast and contribute to the success of our business goals. Just like your social media presence.Continue Reading →
My business is growing and it’s exciting. October last year I started getting staff on board. I had too much work to do by myself, but quickly discovered that building a team was not as simple as hiring more people. My thoughts and planning around it were limited. I had a well-established vision, but little-defined processes. Continue Reading →
What does perfect look like? This is a quandary I’m constantly faced with. I’ve grown up considering I’m a perfectionist and this has caused me to fail. Repeatedly. After all it’s important to not just know what you’re doing but to give a good impression, right? You cannot have one without the other. Continue Reading →
You should not do anything online unless it’s adding value to your business. Hashtags are thrown around as an essential part of being online. But when it comes to business are they helpful or a hazard? The simple answer is they can be both. I don’t always use hashtags because of this. Despite popular belief, you don’t need to always use hashtags. So with this in mind, here is a brief explanation of hashtags and 4 ways I use hashtags to support my business.
October 2014 I started my own business, Serena Dot Ryan. At the time I was incredibly motivated to create my own job. Within 18 months this happened and I started thinking about how I could employ others enabling them to also have the life they want.
Today I’m on a journey to scale my business effectively and help others to do the same.