Serena Dorothy ‘Dot’ Ryan is passionate about everyone having the life they want through understanding and effectively using the tools literally at the fingertips. In October 2014, Serena founded the Digital Marketing Company, Serena Dot Ryan. Initially focusing on digital marketing education and the principle that ‘knowledge is power’, Serena was focused on setting small […]
The tall poppy syndrome is real. We don’t want to come across as being ‘full of ourselves.’ However, when you’re in business or representing a business, we have to stand out, we have to be seen. Every. Single. Day. There are various methods to stand out. Now before you go and buy a chicken suit and stand on a street corner, Social Media can and does help. TradiePad has had great success on a budget of only $1 a day.Continue Reading →
My 5 year old son is currently learning how to write. He is spending 1 – 2 hours a day, understanding what letters and numbers are, using sight words, and lots of tracing letters and numbers getting familiar with them. After hours and hours of practise, he’s starting to draw the letters and numbers ‘freely’.Continue Reading →
Entering the NSW Business Chamber Awards in 2017 was a wonderful opportunity to reflect on the achievements of the previous 2 years. After hitting submit I immediately felt a wave of positivity. I realised how much I had achieved and how rarely I celebrated this. I am incredibly humble and thankful to have won the 2017 Macarthur Region Business Awards for Excellence in Small Business.
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I believe the true value of connections is when online connections become in person connections. This is why I personally value attending Social Media Marketing World each year.Continue Reading →
Nothing becomes clearer than when you are sitting in the emergency room with undiagnosed pain. Your emotions run high, you try to self diagnose, go to Google Doctor and beg for a quick and easy solution.Continue Reading →
Steve Jobs is right, ‘You cannot not connect the dots looking forward, you can only connect them looking back.’ Little did I know how much I would discover from attending StartCon 2017.
Attending conferences are much like Facebook Advertising, a paid amplification tool. There’s no point to attending unless you are clear on why you are there and who you want to connect with. Otherwise it is a waste of your time.Continue Reading →
It’s getting close to that time again, also known as the silly season, it’s a time for lots of celebrating which means lots of food, drinks and socialising with family, friends and business associates. It can be amazing, but can also be a headache if a few things are not fully considered.
In fact if you maximise your online presence organically first, before doing paid advertising, you will actually maximise your paid advertising budget. It’s important for these reasons to build your presence organically with who you know first so you don’t waste your marketing budget unnecessarily.
There’s an interesting cycle you can get into. You’re good at what you do so more and more people come to you asking for your services, you keep saying yes, so you get really busy, then you’re really busy, you don’t have time to stop and think, who is my ideal customer.
You can easily lose track of the time and advice you donate. Continue Reading →