Serena Dorothy ‘Dot’ Ryan is passionate about everyone having the life they want through understanding and effectively using the tools literally at the fingertips. In October 2014, Serena founded the Digital Marketing Company, Serena Dot Ryan. Initially focusing on digital marketing education and the principle that ‘knowledge is power’, Serena was focused on setting small […]
Did you know that we process images 10,000 times faster than text? Instagram certainly does. It’s no coincidence that most of the popular Social Media platforms are visually based. When we include images on Social Media posts we also get better engagement. According to Facebook, posts with images get 47% higher engagement rate.
Business. The art of creating one and making it successful can be a tricky mix.
I’m often asked how do you do it? My specialisation is online presence. The common mistake here is that I must only be online to be successful. The reality couldn’t be further from the truth.
How long have you been online for? Whether you’re a newcomer or you have been around for a while, it’s essential you keep your online presence fresh and up to date. You should be doing this regularly, however it can be easy to for time to fly by unnoticed. Working in your business often means that updating your online presence can fall to the bottom of the to do list.
In case you have been living under a rock, it’s fair to say that you are on at least one social media platform. As a business, it would also be fair to say you will most likely be on at least Facebook. These are not just my assumptions. The facts back me up on this one.
LinkedIn is one of the most underutilised Social Media channels for businesses. I personally have found it to be the most effective Social Media Platform for business. I can say that with everything I do there I get a positive business result.Continue Reading →
Writing blogs is what I teach people about every day. Why they should be writing blogs, what they should be writing about, where they can fit them into their never ending to-do list and – most importantly – how they can be valuable in our information-saturated world. But is blog writing worthwhile for business?
Do you send emails to your customers? Being straight with you, really you all should. Even though we are sending and receiving record numbers of emails, this is not the point. Like all marketing activities we do, it is all about the quality. As of 2015 it takes an average of 12 times to be in contact before someone becomes a customer, so it is important that each and every activity you do is done with impact. Your email is wasted unless it is opened and actioned.
Are you making the most of what you have? The fact is to do well in business we need for people to know what we do. The practice of letting people know what we do is called marketing. We live in an age where Social Media platforms like Facebook, Twitter, Instagram and LinkedIn are available for free. This means the cost of accessibility to marketing is $0 (Woohoo!). Businesses now have incredible opportunities to harness the power of DIY digital marketing.
On the 16th October 2015 it was my 1st Birthday of being a Small Business Owner. This also puts me in the categories of being a start up, entrepreneur and mumpreneur. Being a business owner is hard, there’s no doubt about it. However, I’d also say it is one of the most rewarding things I have ever done.
How often do you reflect on your business? Every month I evaluate how my business goals are tracking. It’s good to look at the highs and lows of business. I find it is a great opportunity to celebrate wins and gather learnings on how I can do better. This process keeps me focused, more productive, with the end goal of being more successful.