It’s getting close to that time again, also known as the silly season, it’s a time for lots of celebrating which means lots of food, drinks and socialising with family, friends and business associates. It can be amazing, but can also be a headache if a few things are not fully considered.
Growing your online presence doesn’t have to mean that you have to jump to spending money.
In fact if you maximise your online presence organically first, before doing paid advertising, you will actually maximise your paid advertising budget. It’s important for these reasons to build your presence organically with who you know first so you don’t waste your marketing budget unnecessarily.
There’s an interesting cycle you can get into. You’re good at what you do so more and more people come to you asking for your services, you keep saying yes, so you get really busy, then you’re really busy, you don’t have time to stop and think, who is my ideal customer.
You can easily lose track of the time and advice you donate. Continue Reading →
My business is growing and it’s exciting. October last year I started getting staff on board. I had too much work to do by myself, but quickly discovered that building a team was not as simple as hiring more people. My thoughts and planning around it were limited. I had a well-established vision, but little-defined processes. Continue Reading →
What does perfect look like? This is a quandary I’m constantly faced with. I’ve grown up considering I’m a perfectionist and this has caused me to fail. Repeatedly. After all it’s important to not just know what you’re doing but to give a good impression, right? You cannot have one without the other. Continue Reading →
October 2014 I started my own business, Serena Dot Ryan. At the time I was incredibly motivated to create my own job. Within 18 months this happened and I started thinking about how I could employ others enabling them to also have the life they want.
Today I’m on a journey to scale my business effectively and help others to do the same.
I get it. When you start in business, the challenge is to get business. 2 ½ years ago I started Serena Dot Ryan. I started from scratch in the business sense. I had 25 years working experience as an employee, but I was a complete beginner as a business owner. Continue Reading →
25 years ago when I was asked what I wanted to be when I left school, I said a fighter pilot. When I actually left school 2 year later I took on a traineeship as a florist. 25 years ago the job (read company) I have now, didn’t exist.
Attending conferences can be expensive. Ticket prices in the thousands can easily make you question the value of attending. However, with the reality being that it takes an average of 12 times for someone to be in contact before they become a customer, meeting people in person, attending the right conference can be game changing for you.