Steve Jobs is right, ‘You cannot not connect the dots looking forward, you can only connect them looking back.’ Little did I know how much I would discover from attending StartCon 2017.
Attending conferences are much like Facebook Advertising, a paid amplification tool. There’s no point to attending unless you are clear on why you are there and who you want to connect with. Otherwise it is a waste of your time.Continue Reading →
25 years ago when I was asked what I wanted to be when I left school, I said a fighter pilot. When I actually left school 2 year later I took on a traineeship as a florist. 25 years ago the job (read company) I have now, didn’t exist.
Attending conferences can be expensive. Ticket prices in the thousands can easily make you question the value of attending. However, with the reality being that it takes an average of 12 times for someone to be in contact before they become a customer, meeting people in person, attending the right conference can be game changing for you.
Networking is important for business. This is something I learnt early on in my career. As a business owner since 2014 I’ve become acutely aware of it. However, as someone who is naturally shy, networking is not a skill that comes naturally.
I love teaching others. This love of teaching comes from loving learning. When you approach life as a learner regardless of experience or knowledge, you’re in the box seat to win. Attending the 2017 Social Media Marketing World was a perfect opportunity to learn.
As a business owner, you go to business meetings, networking events and conferences. You meet new people all the time. You end up with pockets full of business cards. Every single one of these business cards is an opportunity. Rather than just add them to your email database and automatically send them emails (I do not recommend this!), use digital to enhance the initial connection and create opportunities.
LinkedIn is one of the most underutilised Social Media channels for businesses. I personally have found it to be the most effective Social Media Platform for business. I can say that with everything I do there I get a positive business result.Continue Reading →