The role and impact of SEO I realise isn’t always considered. This week in a POWER Hour I got the question ‘You’re a Facebook Ads Strategist, why do you audit websites?’ Whilst this wasn’t the first time I’ve been asked this question, it was the first time I realised I should write about it. Continue Reading →
Since 2016 I’ve had a word of the year. Some may say this is gimmicky, but I challenge that assumption, anything can be a gimmick if you only speak about it and do nothing with it. Owning success not gimmicks is being able to do what you say. It is powerful being a practitioner. Continue Reading →
Hands up who loves numbers? I’m a reformed number aversionist. Spending money was one of my favourite past times. I was known as a shopaholic. I would avoid knowing how much I had spent and live from payday to payday. Continue Reading →
The tall poppy syndrome is real. We don’t want to come across as being ‘full of ourselves.’ However, when you’re in business or representing a business, we have to stand out, we have to be seen. Every. Single. Day. There are various methods to stand out. Now before you go and buy a chicken suit and stand on a street corner, Social Media can and does help. TradiePad has had great success on a budget of only $1 a day.Continue Reading →
I believe the true value of connections is when online connections become in person connections. This is why I personally value attending Social Media Marketing World each year.Continue Reading →
It’s getting close to that time again, also known as the silly season, it’s a time for lots of celebrating which means lots of food, drinks and socialising with family, friends and business associates. It can be amazing, but can also be a headache if a few things are not fully considered.
In fact if you maximise your online presence organically first, before doing paid advertising, you will actually maximise your paid advertising budget. It’s important for these reasons to build your presence organically with who you know first so you don’t waste your marketing budget unnecessarily.
There’s an interesting cycle you can get into. You’re good at what you do so more and more people come to you asking for your services, you keep saying yes, so you get really busy, then you’re really busy, you don’t have time to stop and think, who is my ideal customer.
You can easily lose track of the time and advice you donate. Continue Reading →
Social media management is about achieving your business goals.
I started working with Serena Dot Ryan in June 2017. As the first employee, it took 4 months for the hiring process. It’s fantastic that I’m sitting here, but that’s not what makes me valuable. It’s my ability to network, learn fast and contribute to the success of our business goals. Just like your social media presence.Continue Reading →
You should not do anything online unless it’s adding value to your business. Hashtags are thrown around as an essential part of being online. But when it comes to business are they helpful or a hazard? The simple answer is they can be both. I don’t always use hashtags because of this. Despite popular belief, you don’t need to always use hashtags. So with this in mind, here is a brief explanation of hashtags and 4 ways I use hashtags to support my business.