It’s getting close to that time again, also known as the silly season, it’s a time for lots of celebrating which means lots of food, drinks and socialising with family, friends and business associates. It can be amazing, but can also be a headache if a few things are not fully considered.
Growing your online presence doesn’t have to mean that you have to jump to spending money.
In fact if you maximise your online presence organically first, before doing paid advertising, you will actually maximise your paid advertising budget. It’s important for these reasons to build your presence organically with who you know first so you don’t waste your marketing budget unnecessarily.
There’s an interesting cycle you can get into. You’re good at what you do so more and more people come to you asking for your services, you keep saying yes, so you get really busy, then you’re really busy, you don’t have time to stop and think, who is my ideal customer.
You can easily lose track of the time and advice you donate. Continue Reading →
Social media management is about achieving your business goals.
I started working with Serena Dot Ryan in June 2017. As the first employee, it took 4 months for the hiring process. It’s fantastic that I’m sitting here, but that’s not what makes me valuable. It’s my ability to network, learn fast and contribute to the success of our business goals. Just like your social media presence.Continue Reading →
You should not do anything online unless it’s adding value to your business. Hashtags are thrown around as an essential part of being online. But when it comes to business are they helpful or a hazard? The simple answer is they can be both. I don’t always use hashtags because of this. Despite popular belief, you don’t need to always use hashtags. So with this in mind, here is a brief explanation of hashtags and 4 ways I use hashtags to support my business.
25 years ago when I was asked what I wanted to be when I left school, I said a fighter pilot. When I actually left school 2 year later I took on a traineeship as a florist. 25 years ago the job (read company) I have now, didn’t exist.
I love teaching others. This love of teaching comes from loving learning. When you approach life as a learner regardless of experience or knowledge, you’re in the box seat to win. Attending the 2017 Social Media Marketing World was a perfect opportunity to learn.
As a business owner, you go to business meetings, networking events and conferences. You meet new people all the time. You end up with pockets full of business cards. Every single one of these business cards is an opportunity. Rather than just add them to your email database and automatically send them emails (I do not recommend this!), use digital to enhance the initial connection and create opportunities.
One year ago this week I created my first Facebook Live video. I had been anticipating it since the launch of Facebook Mentions in July 2016, a version of Facebook Live just for celebrities and verified profiles (ones with the blue tick). Facebook Live has really taken off in the last 12 months and has no sign of slowing down.
We all want the best opportunities without the expense. This is what I spend my days specialising in: helping people to maximise the free digital tools they have access to and start leveraging their online presence for business growth.