25 years ago when I was asked what I wanted to be when I left school, I said a fighter pilot. When I actually left school 2 year later I took on a traineeship as a florist. 25 years ago the job (read company) I have now, didn’t exist.
I love teaching others. This love of teaching comes from loving learning. When you approach life as a learner regardless of experience or knowledge, you’re in the box seat to win. Attending the 2017 Social Media Marketing World was a perfect opportunity to learn.
As a business owner, you go to business meetings, networking events and conferences. You meet new people all the time. You end up with pockets full of business cards. Every single one of these business cards is an opportunity. Rather than just add them to your email database and automatically send them emails (I do not recommend this!), use digital to enhance the initial connection and create opportunities.
One year ago this week I created my first Facebook Live video. I had been anticipating it since the launch of Facebook Mentions in July 2016, a version of Facebook Live just for celebrities and verified profiles (ones with the blue tick). Facebook Live has really taken off in the last 12 months and has no sign of slowing down.
We all want the best opportunities without the expense. This is what I spend my days specialising in: helping people to maximise the free digital tools they have access to and start leveraging their online presence for business growth.
Do you feel like you are spending hours creating content that no-one is seeing? You are not alone. The crowded online space means every business needs to act strategically to achieve content visibility.
Do you struggle to create content for your business for your website and Social Media accounts? You are not alone. I create over 60 pieces of content every week and being honest, some weeks are easier than others. I can also say that when I started out creating content for my own businesses over 4 years ago, I was lucky to create 5 pieces per week. I’m now at a stage where I could create even more if I wanted to. It really is true – practice (and focus) makes perfect.
Video is fast becoming the best way to communicate, learn and – most importantly – get visibility with your audience. The biggest challenge most of us have? Analysis paralysis, also known as stage fright. We don’t know what we should be putting on video and the dilemma is determining what is relevant to share.
Business are increasingly facing the challenge to keep up with content creation. To be seen in the digital space, regular content is key. With users on Facebook being served a staggering 1,400 posts a day, to achieve cut through and visibility is no easy feat. The good news is, there are tried and tested strategies to achieve traction with your target audience. Effective content should to add value, be clear, consistent, tell a story, and incorporate key SEO principles.
Did you know that we process images 10,000 times faster than text? Instagram certainly does. It’s no coincidence that most of the popular Social Media platforms are visually based. When we include images on Social Media posts we also get better engagement. According to Facebook, posts with images get 47% higher engagement rate.