Katrina McCarter is the Founder of Marketing to Mums. She is a marketing strategist who specialises in driving sales and profit amongst the world’s most powerful consumer, mums.
In this episode, Katrina shares insights on what she wanted to do when she grew up, and then, how she discovered the power of digital marketing and has used it to become the best selling author of Marketing to Mums, which went #1 on Booktopia’s Business Bestseller list outselling the likes of Simon Sinek, Timothy Ferriss and Sophia Amoruso.
Katrina is a mum of three and has worked with over one hundred small businesses both in Australia and overseas. Katrina is a sought-after speaker at world class events and has featured on Today Tonight, Channel 7, ABC Radio, The Age and Sydney Morning Herald.