Daily I’m asking people about their business numbers and what their financial business targets are, often I would feel myself in despair as very few people would know their numbers, let alone are setting financial targets. Continue Reading →
Attending conferences are much like Facebook Advertising, a paid amplification tool. There’s no point to attending unless you are clear on why you are there and who you want to connect with. Otherwise it is a waste of your time.Continue Reading →
Social media management is about achieving your business goals.
I started working with Serena Dot Ryan in June 2017. As the first employee, it took 4 months for the hiring process. It’s fantastic that I’m sitting here, but that’s not what makes me valuable. It’s my ability to network, learn fast and contribute to the success of our business goals. Just like your social media presence.Continue Reading →
Do you feel like you are spending hours creating content that no-one is seeing? You are not alone. The crowded online space means every business needs to act strategically to achieve content visibility.
Do you struggle to create content for your business for your website and Social Media accounts? You are not alone. I create over 60 pieces of content every week and being honest, some weeks are easier than others. I can also say that when I started out creating content for my own businesses over 4 years ago, I was lucky to create 5 pieces per week. I’m now at a stage where I could create even more if I wanted to. It really is true – practice (and focus) makes perfect.
Video is fast becoming the best way to communicate, learn and – most importantly – get visibility with your audience. The biggest challenge most of us have? Analysis paralysis, also known as stage fright. We don’t know what we should be putting on video and the dilemma is determining what is relevant to share.
Business are increasingly facing the challenge to keep up with content creation. To be seen in the digital space, regular content is key. With users on Facebook being served a staggering 1,400 posts a day, to achieve cut through and visibility is no easy feat. The good news is, there are tried and tested strategies to achieve traction with your target audience. Effective content should to add value, be clear, consistent, tell a story, and incorporate key SEO principles.
Did you know that we process images 10,000 times faster than text? Instagram certainly does. It’s no coincidence that most of the popular Social Media platforms are visually based. When we include images on Social Media posts we also get better engagement. According to Facebook, posts with images get 47% higher engagement rate.
In case you have been living under a rock, it’s fair to say that you are on at least one social media platform. As a business, it would also be fair to say you will most likely be on at least Facebook. These are not just my assumptions. The facts back me up on this one.
Writing blogs is what I teach people about every day. Why they should be writing blogs, what they should be writing about, where they can fit them into their never ending to-do list and – most importantly – how they can be valuable in our information-saturated world. But is blog writing worthwhile for business?