From a very young age I was confident with words. At just 7 years old my year 2 teacher, Mrs Small put me in charge of giving spelling tests and tutoring other students.Continue Reading →
22 years ago I had tennis lessons for 6 months. By the end of the 6 months I was still struggling to get the ball in. And what I mean by in, is inside the wire surrounding the court, let alone the white lines.
The tall poppy syndrome is real. We don’t want to come across as being ‘full of ourselves.’ However, when you’re in business or representing a business, we have to stand out, we have to be seen. Every. Single. Day. There are various methods to stand out. Now before you go and buy a chicken suit and stand on a street corner, Social Media can and does help. TradiePad has had great success on a budget of only $1 a day.Continue Reading →
Entering the NSW Business Chamber Awards in 2017 was a wonderful opportunity to reflect on the achievements of the previous 2 years. After hitting submit I immediately felt a wave of positivity. I realised how much I had achieved and how rarely I celebrated this. I am incredibly humble and thankful to have won the 2017 Macarthur Region Business Awards for Excellence in Small Business.
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Attending conferences are much like Facebook Advertising, a paid amplification tool. There’s no point to attending unless you are clear on why you are there and who you want to connect with. Otherwise it is a waste of your time.Continue Reading →
Growing your online presence doesn’t have to mean that you have to jump to spending money.
In fact if you maximise your online presence organically first, before doing paid advertising, you will actually maximise your paid advertising budget. It’s important for these reasons to build your presence organically with who you know first so you don’t waste your marketing budget unnecessarily.
Social media management is about achieving your business goals.
I started working with Serena Dot Ryan in June 2017. As the first employee, it took 4 months for the hiring process. It’s fantastic that I’m sitting here, but that’s not what makes me valuable. It’s my ability to network, learn fast and contribute to the success of our business goals. Just like your social media presence.Continue Reading →
You should not do anything online unless it’s adding value to your business. Hashtags are thrown around as an essential part of being online. But when it comes to business are they helpful or a hazard? The simple answer is they can be both. I don’t always use hashtags because of this. Despite popular belief, you don’t need to always use hashtags. So with this in mind, here is a brief explanation of hashtags and 4 ways I use hashtags to support my business.
25 years ago when I was asked what I wanted to be when I left school, I said a fighter pilot. When I actually left school 2 year later I took on a traineeship as a florist. 25 years ago the job (read company) I have now, didn’t exist.
Attending conferences can be expensive. Ticket prices in the thousands can easily make you question the value of attending. However, with the reality being that it takes an average of 12 times for someone to be in contact before they become a customer, meeting people in person, attending the right conference can be game changing for you.