You should not do anything online unless it’s adding value to your business. Hashtags are thrown around as an essential part of being online. But when it comes to business are they helpful or a hazard? The simple answer is they can be both. I don’t always use hashtags because of this. Despite popular belief, you don’t need to always use hashtags. So with this in mind, here is a brief explanation of hashtags and 4 ways I use hashtags to support my business.
Did you know that we process images 10,000 times faster than text? Instagram certainly does. It’s no coincidence that most of the popular Social Media platforms are visually based. When we include images on Social Media posts we also get better engagement. According to Facebook, posts with images get 47% higher engagement rate.